Leading North

Hospitality Consulting | Digital Marketing Services

On-Page SEO Infographic

Learn how to best optimize your hotel’s website with this easy-to-understand on-page SEO infographic. Courtesy of: Quick Sprout  [...]

Mike Schugt Delivers Commencement Address at Penn State University

Mike Schugt Delivers Commencement Address at Penn State University Penn State University, College Park, PA, December 19, 2015: Leading North’s president and founder Mike Schugt delivered the commencement speech at The Pennsylvania State University School of Hotel Management on Saturday[...]

Digital Marketing Synergy for Hotels

Digital Marketing Synergy and Why it is so Important for Hotels Synergy among different digital marketing channels has become increasingly important in the past few years. As customers become more connected, more complex marketing strategies become crucial. Today’s consumers do[...]

Google SERP Explained

What is the SERP? The Search Engine Results Page, or SERP, is the page where listings of results based on a keyword or search query appear.  The SERP looks simple enough to the searcher, but it is much more complicated[...]

The Ultimate Guide to Google’s Algorithm Updates

Understanding Google’s Algorithm Updates Doesn’t Have To Be Confusing Anymore…   Google algorithm updates can get confusing, especially if search engine optimization is not part of your daily routine. OnCrawl has put together this helpful infographic to help you navigate[...]

Leading North Offers Digital Marketing Services for Hotels

Hospitality Consulting Firm, Leading North, Launches Game-changing Digital Marketing and Social Media Platform Orlando, FL August 27, 2014 Leading North, a full-service hospitality consulting firm specializing in maximizing topline revenues for hotels, announces today the launch of its new digital[...]