Local SEO is the process of optimizing your hotel’s online tools (website, local directories, social media channels, etc.) to rank higher on local search results.
Take advantage of your hotel’s local presence and be found by your guests on local directories. By ensuring that your hotel is listed accurately, uniquely, and consistently throughout the web, Leading North can help your hotel increase its online local exposure. Leading North claims your hotel’s local business listings and pushes your local information out to major data aggregators. By doing so, we ensure that your hotel’s local presence is strong and consistent. Additionally, local SEO is one of the most cost-efficient ways to increase organic traffic to your site.
Local search optimization is not only about being found, it’s also about connecting with your guests. By making it easy for guests to find and contact your hotel directly, you’re gaining an important advantage over online travel agencies and third party, commission-based programs.
Local SEO is very easy, but it’s also very time consuming: although it consists of simply making sure that your hotel’s URL, name, address, and phone number are consistent and unique throughout the web, claiming just one directory can take a while, and claiming hundreds can take much longer.
There’s a very thin, almost invisible, line between social media and local SEO. In fact, in most cases, they’re one and the same, so, posting regularly, encouraging guests to leave reviews, responding to those guest reviews (positive and negative alike), and delivering relevant content are crucial to your hotel’s success.
Contact Leading North to learn more about how to optimize your hotel to rank higher on local search results and start generating more bookings today!