Why Your Hotel Needs Paid Search
Over the past few years, Paid Search ads have taken the hotel world by storm by revolutionizing the way hotels market to their guests. Leading North is here to ensure that your hotel gains and maintains a competitive position in the search marketing (SEM) arena.
What is Pay-Per-Click (PPC) Advertising?
Pay-per-click (PPC) advertising, also referred to as cost-per-click (CPC), is a type of direct-response internet marketing method where advertisers pay each time one of their ads is clicked. PPC is a great way to drive visits to your website and generate bookings thanks to its highly targeted approach.
PPC is a particularly important tool for hotels given its ability to reach potential guests instantly. Unlike SEO, PPC ads, implemented and optimized properly, can reach your potential guests right away.
Get in front of potential guests with pay-per-click advertising:
Paid Search Advertising: reach potential guests as they search for you. Be there when they either look for your hotel or have a need or want that your hotel can accommodate.
Display Remarketing: reengage otherwise lost users who visited your site, checked rates, but left without booking.
Facebook Ads: engage past, future, and potential guests through social media and serve them highly targeted ads about your property.
Paid Search Benefits Explained
Paid search ads have great benefits for hotels. They are measurable, affordable, and allow for a fine level of control. These ads are an effective and important part of the entire digital marketing mix.