Paid Search for Hotels

Paid Search for Hotels

The Paid Search funnel and how it works for hotels

Why Your Hotel Needs Paid Search

Over the past few years, Paid Search ads have taken the hotel world by storm by revolutionizing the way hotels market to their guests. Leading North is here to ensure that your hotel gains and maintains a competitive position in the search marketing (SEM) arena.

What is Pay-Per-Click (PPC) Advertising?

Pay-per-click (PPC) advertising, also referred to as cost-per-click (CPC), is a type of direct-response internet marketing method where advertisers pay each time one of their ads is clicked. PPC is a great way to drive visits to your website and generate bookings thanks to its highly targeted approach.

PPC is a particularly important tool for hotels given its ability to reach potential guests instantly. Unlike SEO, PPC ads, implemented and optimized properly, can reach your potential guests right away.

Get in front of potential guests with pay-per-click advertising:

Paid Search Advertising: reach potential guests as they search for you. Be there when they either look for your hotel or have a need or want that your hotel can accommodate.

Display Remarketing: reengage otherwise lost users who visited your site, checked rates, but left without booking.

Facebook Ads: engage past, future, and potential guests through social media and serve them highly targeted ads about your property.

Paid Search Benefits Explained

Paid search ads have great benefits for hotels. They are measurable, affordable, and allow for a fine level of control. These ads are an effective and important part of the entire digital marketing mix.

Affordability

Whether you have a small budget or a large one, paid search ads are less costly than traditional advertising because you only pay when someone clicks on your ad. Paid search is one of the most cost-effective forms of advertising, online or offline.

Ease of Control

The ability to bid on certain keywords and show specific ads based on these terms allows hoteliers to send the right message to the right person at the right time.

Complementary to SEO Efforts

When both paid search and SEO strategies are designed to work together toward the same goal, there’s no room for the competition on the SERP.

Measurability

Granular paid search reports measure profitability down to the keyword level, allowing you to optimize efficiently and make data-driven decisions. Not only can you tell where your PPC budget has been spent, but also where exactly your revenue is coming from.

Effectiveness

Paid search ads deliver faster and better results by reaching an audience that’s actively searching for a hotel similar to yours, providing relevancy to the end user.

Speed of Results

Paid search ads can get your hotel to the top of the page from day one with a sponsored ad.