Whether you have a small budget or a large one, paid search ads are less costly than traditional advertising because you only pay when someone clicks on your ad. Paid search is one of the most cost-effective forms of advertising, online or offline. When both paid search and SEO strategies are designed to work together toward the same goal, there’s no room for the competition on the SERP.
Granular paid search reports measure profitability down to the keyword level, allowing you to optimize efficiently and make data-driven decisions. Not only can you tell where your PPC budget has been spent, but also where exactly your revenue is coming from.
Paid search ads deliver faster and better results by reaching an audience that’s actively searching for a hotel similar to yours, providing relevancy to the end user. PPC ads can get your hotel to the top of the page from day one with a sponsored ad.