Mike Schugt, founder and President of Leading North, has been a hospitality industry leader within the sales and marketing arena for over 25 years. Mike is the former Vice President of Sales and Marketing for Hilton Hotels in the southeast US and Latin America, where he served for over 10 years.
As an industry leader, Mike has been invited to conduct several speaking engagements aimed at training meeting planners on how to best buy meetings in a seller’s market with accounts such as Coca-Cola, McDonalds, Bank of America, Amgen, Hewlett Packard, Chevron and Home Depot. As a graduate of The Pennsylvania State University, Mike delivered the commencement speech to the December 2015 graduating class at the Penn State School of Hospitality Management.
In 1998, Mike received the award as Director of sales and marketing for Hilton Hotels. In 2010, Mike launched Leading North as a full-service sales, marketing, and revenue management firm aimed at creating incremental financial results for hotels and resorts. Leading North’s clients are a who’s-who in the industry with Highgate Hotels, Blackstone, Northwood Hospitality, BlueGreen Vacations, SCS Advisors, Aimbridge Hospitality, Teneo Hospitality Group, Horwath Hospitality, Chartres Hotel Group, DiNapoli Capital Partners, Kokua Hospitality Group, and Lotte Hotel Group.