Articles Posted by mvirginia

On-Page SEO Infographic

Learn how to best optimize your hotel’s website with this easy-to-understand on-page SEO infographic. Courtesy of: Quick Sprout  [...]

Digital Marketing Synergy for Hotels

Digital Marketing Synergy and Why it is so Important for Hotels Synergy among different digital marketing channels has become increasingly important in the past few years. As customers become more connected, more complex marketing strategies become crucial. Today’s consumers do[...]

Google SERP Explained

What is the SERP? The Search Engine Results Page, or SERP, is the page where listings of results based on a keyword or search query appear.  The SERP looks simple enough to the searcher, but it is much more complicated[...]

Mike Schugt Delivers Commencement Address at Penn State University

Mike Schugt Delivers Commencement Address at Penn State University Penn State University, College Park, PA, December 19, 2015: Leading North’s president and founder Mike Schugt delivered the commencement speech at The Pennsylvania State University School of Hotel Management on Saturday[...]