About Us

About Us

Who We Are

Leading North is a boutique hospitality consulting & digital marketing firm providing a full range of revenue-generating services designed to positively impact the value of hotel assets. Leading North manages an elite team of sales, marketing, revenue management, e-commerce, and web development experts who specialize in analyzing hotel revenue performance and designing plans with executable solutions. Working with private equity firms and real estate investment trusts, Leading North tailors the engagement based on the specific need of the property then deploys the right expert to address the need.

Leading North is led by Mike Schugt, former Vice President of Sales and Marketing with Hilton in the Southern US/ Latin America and Executive Vice President of Sales and Marketing with Highgate Hotels. Mike and his team are experts across a broad range of properties from independent newly opened resorts to long standing branded assets in major urban markets.

Our Mission

Leading North’s Mission is to create greater value for hotel assets by changing the future top-line and bottom-line results. Our hotel consulting service offerings range from targeted engagement, operations and asset management support, recruiting services, pre-purchase analysis, post purchase execution and stabilization of the asset, interim sales and task force leadership, digital marketing solutions design and execution, and much more!

Why Choose Leading North?

Our exclusive talent and expertise, our unparalleled passion for what we do, and our unique creativity and flexibility to make things happen!